Berkshire County is made up of rolling hills, vast woods,
and charming communities. It is the type of place one might imagine when told
to visualize small-town America. One thing that makes this area so special is
the number of unique businesses it has to offer. These businesses are often
times small, family-owned companies that have been around for decades. Here at
Henry's Electric, we just so happen to fit this description to a T.
Local vs. Big-Box Stores
Local businesses are often defined as companies that have
some kind of impact on their surrounding areas. They are typically small,
family-owned, and well-established within their communities. They are places
that customers can count on and have trusted for years.
On the contrary, a big box store can typically be defined as
a massive retail chain that dominates markets all across the nation. They
are often warehouse-style storefronts that carry sought-after brands at lower
prices.
Why Shop Local?
To a lot of consumers, it may seem like a no-brainer to
purchase a new appliance at a nearby big-box chain. They tend to have slightly
lower prices, as well as more options in the physical showroom for a customer
to see and feel, rather than just going off a photo or a general idea.
Below are just a few reasons why many consumers have been
shifting to local options for their new products, especially appliances, and
why you should consider doing the same:
1. Customer Service
When dealing with a local business,
customers are more frequently greeted with better customer service, as well as
more knowledgeable sales representatives. Smaller stores tend to focus heavily
on giving each customer a good experience individually, rather than being
driven by high traffic, high-volume sales.
2. Selection
While big-box stores typically
offer more generic appliances at lower prices than a local retailer may, the
small businesses tend to cater more specifically to the community itself. The
longer a business is around, the longer they have time to build a
relationship with their customers and determine what exactly it is they are
looking for.
3. Economic Impact
Shopping locally is a way for the
consumer to keep their money in the community. Purchasing something from a
small store like Henry's Electric is a simple, yet effective, way for a citizen
of Lee to give back to their town. It aids in the promotion of economic health
on the local level, which can often be taken away by purchasing from a
larger retailer.
4. Post-Purchase Support
Smaller businesses often offer
better support than typical big-box stores, after a purchase is made. For example,
here at Henry's Electric we offer delivery, installation, and removal of your
appliances. On top of this, we also have a full-service department on-site,
plus we handle manufacturer warranty claims internally. We make sure that our
customers are covered every step of the way, and that we are here to help
them.
In terms of options for local appliance retailers in
Berkshire County, Henry's Electric is one of the best choices a customer could
go with. Not only do we deliver, install, and remove any appliances, but we
also have a full team here to help you with any problems that may arise in the
future. We prioritize the customer experience and make sure satisfaction is
achieved.
As a company, we are celebrating our 80th anniversary this
year, and that's not a coincidence!
Comments
Post a Comment